My Thoughts
I write about marketing, branding, business strategy, artificial intelligence, the things happening in life that matter to me, television worth watching, and whatever else I can't stop thinking about long enough to not write down.
Drive past Exit 29 on Interstate 70 today and the vacant storefronts outnumber the operating businesses. Interstate geography, corporate cannibalization, and e-commerce each took a piece of it.
CIA case officers file a contact report after every interaction in the field. I carry a notebook into every senior living community and do the same thing. Here is what two visits in one afternoon turned up.
My mother-in-law Leslie was having a perfectly normal Saturday in May. What happened next is the reason I now sit with dying people on purpose.
A guy in a PetSmart button-down screaming into a camera put a branding question in my head for three days. The answer says something real about how names actually work.
On a Friday afternoon in February my car died on Interstate 70 in Washington County. A stranger named Jon stopped to help, and then he drove me to my wife.
A senior living sales director handed me a tablet at a networking event and asked for a Google review. No tour. No care questions. Here is why that one will not leave me alone.
A Hagerstown family where feeding you and taking care of you have always been the same thing. This one is about pizza, hoagies, meatballs, and the kind of grief that shows up at a counter.
Ten years as a liaison across four organizations, and here is what the industry only says at happy hours. The field-visit model broke, the role degraded beyond recognition, and nobody has the data to prove any of it works.
A rainy February Thursday, three-piece dark at the Pennsylvania Dutch Market, and Conway Twitty on the speakers. Some days you do not drive straight to the office.
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