Training Healthcare Marketing Professionals As Intelligence Operatives | The [2026] Playbook
For over a decade, I watched healthcare marketing departments send smart, capable professionals into a field with a quota and a trunk full of brochures.
My Thoughts
I write about marketing, branding, business strategy, artificial intelligence, the things happening in life that matter to me, television worth watching, and whatever else I can't stop thinking about long enough to not write down.
For over a decade, I watched healthcare marketing departments send smart, capable professionals into a field with a quota and a trunk full of brochures.
Here is something I watched happen at every stop: The home care liaison arrives full of energy. Twelve months later, give or take, they are
Everyone reported the fall numbers, but almost nobody seemed to notice the bet beneath them. Solera is not buying better technology than its competitors. It
Dear Person Who Stole From Me: Hi, I’m Ryan. You don’t know me – but you climbed into a black 2012 Hyundai Elantra parked out
I’ve been to far too many funerals in the last couple of years. For most of us who grew up in Western Maryland, we eat
There I was. It was Thursday, March 19, 2026. About five thirty in the afternoon. Hub City Vinyl, 28 East Baltimore Street, downtown Hagerstown. The
Investigative Analysis: How Interstate Geography, Corporate Cannibalization, E-Commerce, and Regional Economics Are Dismantling Washington County’s Once-Thriving Retail Crown Jewel Hagerstown Premium Outlets’ 30-Second Story Drive
In the intelligence community, CIA case officers file a Contact Report after every interaction in the field. The practice dates back to the OSS during
My mother-in-law, Leslie, was enjoying a perfectly normal Saturday in May. I remember the date: May 11, 2024 – the day before Mother’s Day. Leslie
I’ve had THAT SONG stuck in my head for three days. “IS IT PET SMART? OR PET’S MART? ARE YOU SAYING THAT PETS ARE SMART?
New posts delivered to your inbox. No spam. No pitches. Unsubscribe anytime.
|
|
Thank you for Signing Up |
I respect your privacy. Your email stays between us.
Explore