My Thoughts
I write about marketing, branding, business strategy, artificial intelligence, the things happening in life that matter to me, television worth watching, and whatever else I can't stop thinking about long enough to not write down.
Cadence broke ground in 2020. Cogir bought them in 2022. Harbor Retirement Associates came in during 2025. Nobody explained any of it to the families living inside.
CIA case officers file a contact report after every interaction in the field. I carry a notebook into every senior living community and do the same thing. Here is what two visits in one afternoon turned up.
A senior living sales director handed me a tablet at a networking event and asked for a Google review. No tour. No care questions. Here is why that one will not leave me alone.
Ten years as a liaison across four organizations, and here is what the industry only says at happy hours. The field-visit model broke, the role degraded beyond recognition, and nobody has the data to prove any of it works.
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